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IxD Form
From a beloved bookstore to an experiential sanctuary inspired by Thoreau's vision of tranquility.
The goal was to reimagine Waldenbooks as Walden—a brand that embraces experiential design inspired by Henry David Thoreau’s Walden, creating a haven for readers, creatives, and wellness seekers alike.
The Walden Experience (AI generated images)
Lobby Book reading nooks Co-working space Wellness workshops
Experiences
Creative Workshops Community Cafe Subscription boxes
Co-working Spaces
Solo cabin (1 person) Shared cabin (2-3 )
Small teams (8-10) Meeting rooms (12-15)
Key Touchpoints:
Subscription box
Walden Mobile App
Walden Website
Customer Journey & Wavelines
Wavelines Stakeholder Analysis Competitor Analysis User Personas
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